Al-Ahram Weekly Online
28 June - 4 July 2001
Issue No.540
Published in Cairo by AL-AHRAM established in 1875 Current issue | Previous issue | Site map

Sosostris

Pack of Cards

By Madame Sosostris


News is as much showmanship as it is journalism. Well, the Adham Centre for Television Journalism's director (and former NBC News bureau chief) Abdallah Schleifer certainly puts on a show every year when he and just about everybody else in the broadcasting business honour the Adham Centre graduates receiving their MA from AUC in TV journalism. At this year's bash at Oriental Hall, a host of very interesting guests were present: Hassan Hamid, the newly appointed head of ERTU; Hala Sarhan, TV star and magazine mogul, who now heads programming as deputy chairman of Ahmed Bahgat's new privately owned satellite Dream Channel; our very own Editor-in-Chief Hosny Guindy; Tariq Kashaf, executive director and producer of Orbit's popular three-hour spectacular Al-Qahira Al-Youm; and Rashed Murooshid, managing director of Dubai's satellite TV Business Channel. Murooshid was appointed an Associate of the Adham Centre in recognition of his achievement in launching the Business Channel. Al-Ahram Weekly's Khaled Dawoud, who is an Adham Centre alumnus, was there, along with a number of other alumni who now work for Orbit, Japanese TV, Nile TV, Nile News, MBC and other broadcasters. Welcoming everyone to Oriental Hall was AUC President John Gerhart, AUC Provost Tim Sullivan, and Dean Amr Mortagi.

This year's dinner was sponsored by Showtime, which presented Mark Cross pens to every graduate. Showtime also selected an outstanding graduate, Amira Enaini, as this year's Showtime intern. That means three months, all expenses paid, interning at Showtime's production and marketing centre in central London. Two other graduates were also honoured with the Kamal Adham Centre Award for Outstanding Performance -- Merwa Ragaa El-Mut'afy (who has just started work with Orbit) and Nermine Alireza, who has already started her new postgraduate job as MEBN/CNBC correspondent in Cairo.


Darlings, what an honour it was to be invited to the Opera House for the commemoration of World Refugee Day. Mohamed Boukry, regional representative for the United Nations High Commissioner for Refugees (UNHCR), and superstar Adel Imam, the representative of the organisation for the Middle East and North Africa, were hosting the event. Photos of refugees from Eastern Europe, Kosovo, Iraq and warring African countries were displayed on the walls of the Opera's art gallery, which reminded me that the UNHCR was also celebrating its 50th anniversary. Famous oud player Nassir Shamma added a poignant touch to the event by playing songs of exile and hope of return.


The dynamic former MP Mona Makram Ebeid, head of the Association for the Advancement of Education, is renowned among all those who care about children for her devoted endorsement of their basic rights.

Recently, together with Minister of Education Hussein Kamel Bahaaeddin and Ambassador Moushira Khattab, secretary-general of the National Council on Motherhood and Childhood, Ebeid signed a document allowing the establishment of committees in 60 governmental elementary and preparatory schools, which will be responsible for disseminating awareness of children's rights among the 30,000 pupils.


The Portuguese National Day reception is a very popular event among Cairo's elite. Most guests will tell you that one of the main reasons for its success is the charming personality of Ambassador of Portugal Manuel Tavares de Sousa. Another good reason may be the impeccable service of the Gezirah Sheraton hotel, the venue chosen for the third time in a row to celebrate the event. I was quite surprised, dears, to see the departing Ambassador of the United States Daniel Kurtzer and his charming wife in the Versailles Hall, conversing pleasantly with Ismail Mubarak, director of public relations of Sheraton Hotels Egypt. Apparently they were about to catch their plane but could not resist stopping on their way to the airport to attend the festivities.


At the annual general assembly meeting of Gallup International, held in Prague on 5 June, my dear friend Loula Zaklama, whose agency is the affiliate of Gallup in Egypt, was elected to the board of directors. As you well know, dears, Gallup International is one of the world's top opinion polling firms and marketing research associations. The general assembly holds bi- annual elections for a president and six board members, nominated from the 80 countries where Gallop affiliate companies are established. Well done, Loula!


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