Al-Ahram Weekly Online   30 October - 5 November 2008
Issue No. 920
Sky High
Published in Cairo by AL-AHRAM established in 1875

Airshow resumed

Egyptian aviation authorities revealed plans to resume the bi-annual event next month, Amirah Ibrahim reports

Click to view caption
AVEX 2006 in Sharm El-Sheikh 2

The newly reborn airshow is due to resume its activities soon, occupying a new place on the international event agenda. The show and Expo AVEX will take place next month at the Red Sea's Sharm El-Sheikh resort after delays that forced authorities to move it from the previously settled schedule in February to November.

The airshow was first launched in February 2005 as a beginning for a unique exposition of small jets and aircraft, a business that has been growing fast in the region. The second one, in 2006, proved unsuccessful with many unfortunate circumstances, starting with bad weather that brought a catastrophic opening of the event, attended by President Hosni Mubarak, for some exhibitors who were forced to withdrw due to poor organization.

This year's AVEX boasts involvement of a newly established organiser, NASEBA group, which wnats to expand into the lucrative expo market.

According to Nicholas Watson, NASEBA's managing director, the group signed an exclusive partnership with the Egyptian Holding Company for Airports and Air Navigation to co-produce the AVEX event under the patronage of the Egyptian Ministry of Civil Aviation in November 2008 at Sharm El Sheikh International Airport.

"I am proud that one of our existing European based clients was so impressed with the three previous events that his company sponsored that he recommended to the Egyptian Civil Aviation Authority that they partner with us to take AVEX to the next level, thus this partnership came to fruition," stated Scott Ragsdale, NASEBA group Chairman and CEO.

Established in 2002, NASEBA produces business platforms focused on re-education, networking and most importantly deal-making opportunities for executive clients. With offices strategically located in seven cities around the world, it employs over 250 executives of more than 30 nationalities.

"For the past four years, NASEBA has worked hard at developing our upper level executive aviation industry congresses to be some of the most exclusive aviation industry events in the world. AVEX fits perfectly with our Q4 2008/ 2009 strategy of developing several of our congresses into large regional expositions. Our dynamic, focused and passionate work ethic, our extensive knowledge of the aviation industry, and proven track record of hosting large scale exclusive executive congresses, combined with the strategic, extensive network of Egyptian Airports' authorities will let us develop AVEX into something extraordinary," he added.

The air show and Expo gather the small and mid-sized aviation industry's leaders together to meet with potential and existing customers and conduct business in an exclusive environment.

The event brings together business executives, royalty, government heads, aviation enthusiasts, tourists and the Egyptian public. The first two days of the event are assigned as Trade Days, focused purely on business and VIP networking.

"I am pleased to partner with NASEBA for the third edition of AVEX. They have extensive knowledge in the aviation industry which will be beneficial for the organization of AVEX. We are looking forward to this long-term and prosperous relationship for future years," stated Ibrahim Manna, Chairman of Egyptian Airports Company.

"AVEX will bring together exhibitors and visitors from all over the world to feature the best aviation specialists including airplane manufacturers, MROs, ground handlers, and airport security specialists, just to name a few," he added.

The expo will feature the region's most exciting air show displaying aerobatic manoeuvres, fly-bys, static displays of the most advanced, high-tech small to mid-sized business planes in addition to a highly focused upper-level executive- targeted aviation congress.

AVEX 2008 will host the World Aviation Awards which will award and recognise the region's fastest growing and most influential small and medium sized aviation businesses.

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