Al-Ahram Weekly Online   30 August - 5 September 2012
Issue No. 1112
Sky High
 
Published in Cairo by AL-AHRAM established in 1875

iPad wings


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The Arab Gulf carrier, Qatar Airways has raised its standards for 5-Star service by leveraging on the iPad to offer personalised service to its customers at various touch points.

The iPad provides the airline's cabin crew and concierge staff at the airline's exclusive Premium Terminal at Doha International Airport and Premium Lounge at London Heathrow, with a multi-faceted functionality and easy access to customer information, data on flights and destinations at their fingertips.

According to a statemnet by the acarrier, Cabin crew and concierge staff at both Doha International Airport and London Heathrow are able to use this custom-built, state-of-the-art mobile application to anticipate customer needs and deliver the airline's unrivalled 5-star service from their iPad in a paperless environment.

The app, with an interactive seat map design, highlights the presence of VIPs and Privilege Club members onboard. It also identifies customers quickly, provides ready access to customer information and alerts the crew and concierge staff at the Premium Terminal and Premium Lounge of passenger's special meal or service requirements.

According to CEO, Akbar Al Baker, the iPad enabled cabin crew and concierge staff to know the customer better, proactively respond to their needs and offer an enhanced brand experience.

"While we will continue to offer the personal touch and unrivalled 5-star service onboard, Qatar Airways will use innovation as an extension of our brand engagement to understand our customers better and set new benchmarks in service and customer experience," he said.

The carrier plans to extend the customers' iPad experience to include on-board Privilege Club enrolment and introduce value added services for the redemption of Qmiles for upgrades and purchase of duty free items inflight.

Over the next few months, the airline will launch services to a diverse portfolio of new routes, including Yangon, Myanmar (October 3); Maputo, Mozambique (October 31); Belgrade, Serbia (November 20); Warsaw, Poland (December 5) and Chicago, USA (10 April 2013).

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