Wednesday,19 September, 2018
Current issue | Issue 1203, (26 June - 2 July 2014)
Wednesday,19 September, 2018
Issue 1203, (26 June - 2 July 2014)

Ahram Weekly

TV viewing at all-time high

The first round of group matches in Brazil revealed that television coverage had broken a whole host of viewing records in the history of the World Cup

Al-Ahram Weekly

The first three weeks’ records highlight the growing popularity of the competition and football around the world.

According to FIFA official website of Brazil 2014, opening matches set new audience highs for 2014 all over the world as fans watched in record numbers in countries such as Brazil, Japan, Germany, the United Kingdom, Argentina, France, the Netherlands, Croatia and Italy. An all-time high was set in the French-speaking part of Belgium.

The viewing figures also revealed an impressive increase in the United States, Canada and Australia, where the World Cup is helping to drive interest in the game to new levels. ESPN’s coverage broke audience records for men’s World Cup matches in the United States.

France’s 5-2 win over Group E rivals and European neighbours Switzerland drew more viewers to TF1 than any French TV programming in seven years, as the FIFA World Cup™ continued to break viewing records in the group stage.

Costa Rica’s 1-0 win over Italy in Group D achieved the biggest Italian TV audience in two years on RAI 1, Sky Mondiale and RAI Sport.

An average of 17.9 million viewers in the United Kingdom tuned in to ITV’s live coverage of Uruguay’s win over England, two thirds of the market share for that time slot and the biggest TV audience in the UK since 2012.

Several group matches from the 2014 FIFA World Cup Brazil™ have broken viewing records in territories around the world, including an all-time high for ESPN’s coverage of a men’s World Cup match in the United States.

 “These record-breaking figures show just how popular football and the FIFA World Cup are across the world, from Japan to Argentina,” said Niclas Ericson, Director of FIFA TV. “We are seeing highly encouraging growth in interest in markets such as the United States and Australia.”

“The FIFA broadcast production of all World Cup matches makes this competition truly global and accessible for fans all over the world. It therefore plays a crucial role in supporting FIFA’s core mission to develop football everywhere, and for all.”

FIFA, which had a net cost of about USD 150 million on the broadcast production at the 2010 FIFA World Cup™, is investing heavily again this year to ensure that football fans everywhere receive the very best viewing experience of 2014 World Cup matches in Brazil.

FIFA has agreed arrangements with more than 160 main Media Rights Licensees for TV around the world, meaning all global territories are able to access the 2014 World Cup. In total, FIFA has approximately 700 licensees across TV, mobile and broadband and radio for the World Cup.

Key figures
- 42.9 million watched Brazil and Croatia on Brazilian channel TV Globo, the highest sports broadcast of 2014.
- England and Italy’s opener attracted 14.2 million on BBC1 in the UK and 12.8 million on RAI 1, the highest TV audiences in both countries in 2014.
- 34.1 million watched Japan play Côte d’Ivoire on Japanese channel NHK, twice the size of the next biggest sports broadcast of 2014.
- Germany’s win over Portugal reached 26.4 million on ARD in Germany, the biggest 2014 TV sports audience.
- 11.1 million watched the USA v. Ghana match on ESPN in the United States – a record high for ESPN’s coverage of men’s FIFA World Cup matches.

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